ARE WE THE RIGHT FIT?

FAQs

What is a “fractional” engagement?

A fractional engagement means you gain access to top-tier public affairs expertise without the commitment of a full-time hire, whether you’re a corporate entity or a boutique firm. In today’s fast-paced environment, companies face pressing challenges that require immediate attention and strategic insight.

By partnering with Parkline Public Affairs, you receive customized support tailored to your unique situation – be it strategic communications, government relations, or crisis management – while avoiding the overhead costs of a permanent employee. This flexible approach allows you to scale resources based on your needs, ensuring you have the right support at the right time.

Why do organizations need public affairs?

Public affairs is essential for navigating the complexities of today’s regulatory and social landscapes. With increased scrutiny from stakeholders, government agencies, and the public, a strategic public affairs plan can be the difference between success and failure. It helps you shape your narrative, manage your reputation, and engage proactively with key audiences.

Parkline Public Affairs empowers organizations to communicate effectively, advocate for their interests, and build meaningful relationships, ultimately driving sustainable growth and impact.

How do I know when I need public affairs?

You need public affairs when you are facing regulatory challenges, want to influence public opinion, or need to manage a crisis. It’s crucial when launching new initiatives, entering new markets, or when your organization undergoes significant changes – such as mergers, acquisitions, or leadership transitions.

Additionally, if you find your brand reputation at risk or your message not resonating with key stakeholders, it’s time to engage in public affairs. At Parkline, we help identify these critical moments and implement strategies that align with your goals.

How do I know when public affairs strategies have been successful?

Success in public affairs is measured by tangible outcomes: increased stakeholder engagement, positive coverage in the media, improved relationships with government entities, and enhanced brand reputation.

Additionally, success may be reflected in your ability to influence public policy, effectively manage crises, or achieve desired social impact.

Parkline Public Affairs uses key performance indicators (KPIs) and analytics to assess the effectiveness of our strategies, ensuring you can see the real-world impact of our work and adjust as needed for continuous improvement. Your success stories become our mission, and every achievement is a step toward building a stronger, more influential organization.

I’m interested. What should I do next?

Drop us a line to get started.