ARE WE THE RIGHT FIT?
FAQs
What is a “fractional” engagement?
A fractional engagement with Parkline Public Affairs provides executive-level public affairs and strategic management expertise without the commitment of a full-time hire. We work closely with leadership teams to understand organizational challenges and market dynamics, delivering targeted, high-impact solutions.
This flexible model enables access to specialized talent in ways that align with business needs:
Time-bound advisory support (ex. monthly retainers or short-term contracts)
Ongoing leadership integration (ex. part-time or fractional executive roles)
Project-based consulting (ex. engagement ends upon project completion)
Strategic subcontracting (ex. partnering with boutique firms for specialized initiatives)
A la carte executive support (ex. high-discretion confidential advisory services and impromptu executive counsel)
Crisis response (ex, immediate high-stakes support for unforeseen public affairs challenges requiring rapid action)
With Parkline, you gain tailored strategic support in communications, government relations, and crisis management – without the overhead of a full-time executive. Our flexible approach ensures you scale resources effectively, accessing the right expertise at the right time.
Why do organizations need public affairs?
Public affairs is essential for navigating the complexities of today’s regulatory and social landscapes. With increased scrutiny from stakeholders, government agencies, and the public, a strategic public affairs plan can be the difference between success and failure. It helps you shape your narrative, manage your reputation, and engage proactively with key audiences.
Parkline Public Affairs empowers organizations to communicate effectively, advocate for their interests, and build meaningful relationships, ultimately driving sustainable growth and impact.
How do I know when I need public affairs?
You need public affairs when you are facing regulatory challenges, want to influence public opinion, or need to manage a crisis. It’s crucial when launching new initiatives, entering new markets, or when your organization undergoes significant changes – such as mergers, acquisitions, or leadership transitions.
Additionally, if you find your brand reputation at risk or your message not resonating with key stakeholders, it’s time to engage in public affairs. At Parkline, we help identify these critical moments and implement strategies that align with your goals.
How do I know when public affairs strategies have been successful?
Success in public affairs is measured by tangible outcomes: increased stakeholder engagement, positive coverage in the media, improved relationships with government entities, and enhanced brand reputation.
Additionally, success may be reflected in your ability to influence public policy, effectively manage crises, or achieve desired social impact.
Parkline Public Affairs uses key performance indicators (KPIs) and analytics to assess the effectiveness of our strategies, ensuring you can see the real-world impact of our work and adjust as needed for continuous improvement. Your success stories become our mission, and every achievement is a step toward building a stronger, more influential organization.